Karen Gilchrist

Why brands keep getting ads so wrong

Michael M. Santiago | Getty Images From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of good “jeans” and “genes” as tone deaf with nefarious undertones. More recently, an advertRead More →

Novo Nordisk (NVO) earnings Q2 2025

Boxes of Ozempic and Wegovy made by Novo Nordisk at a pharmacy in London on March 8, 2024. Hollie Adams | Reuters Novo Nordisk on Wednesday posted second-quarter sales broadly in line with expectations, after last week cutting its full-year guidance and announcing its new CEO. Overall revenues rose 13%Read More →

ADIDAS (ADS) earnings Q2 2025

Adidas shoes are displayed at a DSW store on January 31, 2024 in Novato, California.  Justin Sullivan | Getty Images Shares of Adidas fell Wednesday after the German sportswear giant flagged a double-digit million euro hit from U.S. tariffs in the second quarter and warned that current import levies will pushRead More →